Shipping Companies & Social Media

Shipping companies & Facebook - part 1 of our research

Marine Money searched the Internet for official Facebook pages, Twitter accounts, YouTube channels and LinkedIn profiles from a list of 100 major shipping companies to determine who had a social media presence and how sophisticated that might be.  We wanted to discern whether a maritime company could exhibit brand presence through social media marketing as well as gauge their ability to use the same platforms in general and during a crisis.  That the industry is by and large at the start of its adoption of the developing communications tools is not surprising.  But the opportunities, challenges and threats posed by the new media we suspect means the adoption curve will be steep and swift.

Read more in the Marine Money article below about how shipping companies around the world are using (or not using) social media.