Monday, January 9, 2012

Shipping Companies & Social Media


Shipping companies & Facebook - part 1 of our research

Marine Money searched the Internet for official Facebook pages, Twitter accounts, YouTube channels and LinkedIn profiles from a list of 100 major shipping companies to determine who had a social media presence and how sophisticated that might be.  We wanted to discern whether a maritime company could exhibit brand presence through social media marketing as well as gauge their ability to use the same platforms in general and during a crisis.  That the industry is by and large at the start of its adoption of the developing communications tools is not surprising.  But the opportunities, challenges and threats posed by the new media we suspect means the adoption curve will be steep and swift.

Read more in the Marine Money article below about how shipping companies around the world are using (or not using) social media.


Tuesday, January 3, 2012

Welcome to the Marine Money Blog

For more than twenty years Marine Money has brought you the latest news from an industry covering the entire world. Now, our team is navigating the seas of social media.

We're fortunate to be in one of the most connected and networked of industries. While our connections will always serve as the shipping industry's greatest asset, the Marine Money staff feels it is the right time to take advantage of all the resources social media have to offer.

Check us out while you're surfing the web:

http://www.linkedin.com/company/marine-money

http://facebook.com/MarineMoney

http://twitter.com/MarineMoney

http://www.flickr.com/photos/marinemoney

We'll also use this blog as a way to keep you updated on special projects we are working on.

Finally, you can always reach us at www.marinemoney.com! We look forward to staying connected!